Amager’s Winter Wizzard is a Pastry Stout that fits perfectly into the festive season—both in flavor and with its beautifully designed can. But it raises an interesting question: What exactly is a Christmas beer, and how have breweries reinterpreted it over time? Should Christmas beers embrace modern creativity, or should they stick to traditional roots?
One might argue that Christmas beers have always been as much about marketing and sales as about the beer itself. Historically, these seasonal brews were crafted to stand out on shelves and attract attention during the holidays. In that sense, isn’t calling other styles “non-traditional” also just a way of marketing one’s own beer as superior?
It’s a topic ripe for debate, with plenty of perspectives to consider. Our take? Diversity in beer is always enriching, and discussions like these deserve multiple viewpoints—all best enjoyed with a Winter Wizzard in hand. Cheers to that!